Scope and Who This Policy Applies To
This Privacy Policy explains how Aircast collects, uses, and safeguards information when you visit our official website. It applies to all visitors, whether you are browsing product details for a walking boot, researching ankle brace options, or exploring our cold therapy solutions. By accessing our site, you acknowledge the practices described here.
As a pioneer in orthopedic support since 1978, Aircast is committed to the same standard of care in our digital presence as in our patented aircell technology. This policy covers data processed through aircastco.com and any official microsites or landing pages we operate. It does not extend to third-party websites, even if they link to or reference our products.
Who We Are
Aircast, part of the DJO Global/Enovis family, provides performance, protection, and recovery solutions for lower body injuries. Our website serves individuals recovering from foot, ankle, or lower leg injuries, including post-surgery patients and those with severe sprains. We also support healthcare professionals and caregivers seeking information on our braces and supports.
When this policy mentions “we,” “us,” or “our,” it refers to the Aircast brand and its authorized digital operations. Our goal is to help you navigate your recovery with confidence, and that extends to handling your information with transparency and respect.
Information Visitors Provide Directly
We collect information you voluntarily share with us through specific interactions on our site. This may happen when you complete a contact form, sign up for our newsletter, or request product information about our ankle braces or walking boots. Providing this information is always optional, but it enables us to offer you more personalized support during your recovery journey.
Types of Information You May Submit
- Contact Details: Name, email address, and phone number when you reach out with questions about our products or need assistance with your order.
- Health-Related Inquiries: Details you choose to share about your injury or recovery when asking for product recommendations. We do not require this information, but it helps us provide more relevant guidance.
- Newsletter Preferences: Email address and communication preferences if you subscribe to receive updates on new products, recovery tips, or promotions.
- Feedback and Reviews: Comments, testimonials, or survey responses you submit about your experience with our cold therapy systems or other products.
We use the information you provide solely for the purpose you shared it. If you contact us about a specific product, our support team will address your inquiry and may follow up if needed to ensure your question is fully resolved.
Information Collected Automatically
When you visit our website, certain data is collected automatically to maintain site functionality, security, and performance. This technical information helps us understand how visitors interact with our content, such as which product pages receive the most interest or where users encounter difficulties.
Technical Data Points
- Device Information: Browser type, operating system, screen resolution, and device identifiers that help our site display correctly on your device.
- Usage Patterns: Pages visited, time spent on each section, referral sources, and navigation paths that reveal which aspects of our product range interest you most.
- Location Data: General geographic location derived from your IP address, which helps us comply with regional regulations and serve relevant content.
- Error Logs: Technical data captured if our site encounters issues, allowing our team to diagnose and fix problems quickly.
This automatic collection uses standard web technologies and is essential for operating a modern website. It does not involve manual review of your browsing history for advertising purposes.
Cookies and Similar Technologies
Our website uses cookies to enhance your browsing experience and remember your preferences. Cookies are small text files stored on your device that help our site recognize you on return visits, ensuring a smoother experience as you explore our product lineup.
Types of Cookies We Use
- Essential Cookies: Required for core site functions like maintaining your session as you browse between pages or process a product inquiry. These cannot be disabled.
- Functional Cookies: Remember your preferences, such as language settings or whether you have dismissed a notification, to provide a more personalized experience.
- Analytics Cookies: Help us understand aggregate usage patterns by tracking which pages are visited and how visitors navigate our site. These do not identify you personally.
- Security Cookies: Support our fraud detection and site security measures by verifying legitimate traffic.
We do not use advertising cookies to track your activity across unrelated websites. Our cookie usage aligns with our commitment to supporting your recovery journey without compromising your privacy.
Analytics and Site-Performance Measurement
We employ analytics tools to understand how visitors engage with our content, which helps us improve the user experience and ensure our site effectively serves those researching orthopedic solutions. These tools provide aggregate data about site performance rather than individual browsing histories.
What Analytics Reveal
Analytics help us identify which product information pages are most helpful, where visitors spend time learning about aircell technology in our walking boots, and where they might leave due to confusion or technical issues. This insight allows us to refine our content and navigation to better support patients and healthcare professionals alike.
We use privacy-focused analytics configurations that anonymize IP addresses and limit data retention to what is necessary for performance analysis. Our analytics partners are contractually obligated to handle data according to strict security and confidentiality standards.
Purposes for Using Information
Every piece of information we collect serves a specific purpose related to providing and improving our services. We do not sell personal information to third parties for independent marketing purposes.
How We Apply Your Information
- Service Delivery: Responding to your inquiries about our braces, supports, or cold therapy systems, and providing the product information you request.
- Site Improvement: Analyzing usage patterns to enhance navigation, load times, and content clarity across our product range.
- Communication: Sending newsletters or updates you have explicitly requested about new products, recovery insights, or promotions.
- Security: Protecting our website and visitors from malicious activity, fraud, and unauthorized access.
- Legal Compliance: Meeting regulatory obligations applicable to our digital operations and business practices.
We minimize data collection to what is reasonably necessary for these purposes, reflecting our broader commitment to efficient, effective care.
Legal Bases Where Applicable
Depending on your location, data protection laws may require us to identify specific legal grounds for processing your information. We handle data according to the most stringent applicable standards.
Primary Legal Grounds
Consent: When you subscribe to our newsletter, submit a contact form, or opt into specific communications, you provide explicit consent for us to use your information as described. You may withdraw this consent at any time through the unsubscribe link in our emails or by contacting us.
Legitimate Interest: For activities essential to operating our website—such as analytics, security monitoring, and site performance—we rely on legitimate interest balanced against your privacy expectations. We conduct regular assessments to ensure this balance remains appropriate.
Contractual Necessity: If you initiate a product inquiry or request specific information, processing your data is necessary to fulfill that request.
Legal Obligation: In some cases, retaining or processing information is required by applicable laws, regulations, or legal proceedings.
Service Providers and Limited Information Sharing
We work with trusted third-party providers who assist in operating our website and delivering certain services. These providers are carefully selected and bound by contractual obligations to protect any information they handle on our behalf.
Categories of Service Providers
- Website Hosting and Security: Providers that ensure our site remains accessible, fast, and protected against cyber threats.
- Analytics Services: Tools that help us understand aggregate usage patterns while anonymizing individual visitor data.
- Email Communication: Platforms that manage newsletter delivery and transactional emails you have requested.
- Customer Support: Systems that help our team efficiently respond to your inquiries about our products and recovery solutions.
These providers receive only the data necessary to perform their specific functions and are prohibited from using it for their own purposes. We do not share personal information with unrelated third parties for their independent marketing activities.
External Product Links and Third-Party Websites
Our website may contain links to external resources, including retailer sites where you can purchase Aircast products, clinical studies supporting our technology, or educational materials about orthopedic recovery. These links are provided for your convenience and informational value.
When you click an external link, you leave our website and enter a different privacy environment governed by the third party’s own policies. We encourage you to review the privacy practices of any external site before sharing personal information. Our responsibility for your data ends once you navigate away from aircastco.com.
Similarly, third-party websites may link to our pages. Those sites are not under our control, and we are not responsible for their content or privacy practices.
Data Retention
We retain information only for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable laws. Our retention periods are based on practical business needs and legal obligations rather than indefinite storage.
Retention Timeframes
Contact form submissions and inquiry data are typically retained for up to two years to allow follow-up on unresolved questions or to support any subsequent interactions you may initiate. Newsletter subscription data is maintained until you unsubscribe, after which we retain only the minimal data necessary to honor your preference not to receive marketing communications.
Analytics data used for site performance measurement is aggregated and anonymized regularly, with detailed logs retained for up to twelve months. Security-related logs may be kept longer if necessary to investigate or prevent malicious activity. When data is no longer needed, it is securely deleted or irreversibly anonymized.
Security Practices and Limitations
We implement industry-standard security measures to protect the information we collect, including encrypted data transmission, secure server environments, and regular security assessments. Our technical infrastructure is designed to prevent unauthorized access, alteration, or disclosure of personal data.
Our Security Measures
- Encryption: Data transmitted between your browser and our servers is encrypted using TLS technology, protecting information during transit.
- Access Controls: Personal data is accessible only to authorized personnel who require it to perform their duties, with strict authentication protocols in place.
- Monitoring: Our systems undergo continuous monitoring for security vulnerabilities and suspicious activity.
- Incident Response: We maintain procedures to address potential security incidents promptly and to notify affected parties when required by law.
While we strive to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to implementing and maintaining practices that meet or exceed industry standards for protecting the data of our visitors and patients.
International Processing Where Applicable
As a global brand, some data processing activities may occur outside your country of residence. When this happens, we ensure appropriate safeguards are in place to protect your information according to this policy and applicable data protection standards.
Cross-Border Data Transfers
Information may be processed in countries where our service providers operate or where our parent company, DJO Global/Enovis, maintains facilities. These transfers are governed by contractual arrangements that require recipients to maintain data protection standards comparable to those in your jurisdiction.
We rely on established legal mechanisms for international data transfers, including standard contractual clauses where required. Our goal is to ensure your information receives consistent protection regardless of where it is processed, maintaining the same standard of care we apply to our orthopedic solutions.
Children and Age Restrictions
Our website is not directed at children under the age of 16, and we do not knowingly collect personal information from children. We recognize that parents or guardians may visit our site seeking information about orthopedic solutions for family members.
Information About Minors
If we become aware that a child under 16 has provided personal information through our website, we will take steps to delete that information promptly. Parents or guardians who believe their child has shared information with us should contact us immediately so we can address the situation.
For healthcare professionals researching products for pediatric patients, any information you provide about patients must be anonymized and should not include personally identifiable details. Our product information is intended for general guidance and should not substitute for professional medical advice tailored to individual patient needs.
Visitor Privacy Choices and Regional Rights
Depending on your location, you may have specific rights regarding your personal data. We respect these rights and provide mechanisms to exercise them, regardless of where you access our site.
Your Privacy Rights
- Access: You can request a copy of the personal information we hold about you, provided in a commonly used electronic format.
- Correction: If your information is inaccurate or incomplete, you can request that we update it.
- Deletion: You may request deletion of your personal data, subject to certain legal exceptions where retention is required.
- Restriction: You can ask us to limit how we use your information in specific circumstances.
- Portability: Where applicable, you may receive your data in a structured, machine-readable format for transfer to another service.
- Objection: You can object to certain types of processing, including where we rely on legitimate interests.
For visitors in regions with specific privacy regulations, such as the European Economic Area, the United Kingdom, or California, we process data according to the applicable legal framework. You may exercise these rights by contacting us through the channels described in this policy. We will respond to verifiable requests within the timeframe required by applicable law.
Browser Signals and Cookie Controls
Modern browsers offer settings that allow you to control cookie behavior and signal your privacy preferences. We respect these signals and provide information to help you make informed choices about your data.
Managing Your Cookie Preferences
You can configure your browser to block all cookies, accept all cookies, or notify you when a cookie is set. Most browsers allow you to view which cookies are stored and delete them individually. Please note that disabling essential cookies may impair site functionality, such as maintaining your session as you navigate between product pages.
We recognize universal opt-out mechanisms such as the Global Privacy Control signal. Where required by law, we honor these signals as a valid request to limit the sale or sharing of your personal information. Our site does not sell personal information as defined under the California Consumer Privacy Act, but we respect your right to make this preference known.
Policy Changes
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the effective date at the top of this page and, for significant updates, provide additional notice on our website.
How We Notify You
Material changes to this policy will be communicated through a notice on our homepage or via email if you are subscribed to our communications. We encourage you to review this policy periodically to stay informed about how we protect your information.
Your continued use of our website after changes are posted constitutes acknowledgment of the updated practices. If you disagree with any modifications, you should discontinue use of the site and contact us with any concerns. We maintain previous versions of this policy upon request for transparency regarding our historical practices.
How to Make a Privacy Enquiry Without Inventing Contact Details
If you have questions about this Privacy Policy or wish to exercise your privacy rights, you can reach us through the contact mechanisms available on our website. We do not invent or provide specific email addresses or phone numbers in this policy to ensure you always access current, verified contact information.
Contacting Us
Visit the Contact Us page on aircastco.com to submit a privacy-related inquiry. Our dedicated team will route your question to the appropriate personnel who can address your concerns about data practices, your personal information, or this policy.
For formal privacy requests, such as accessing or deleting your data, please indicate this clearly in your communication so we can process your request efficiently. We aim to respond to all privacy enquiries within thirty days, though complex requests may require additional time. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your region.
